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19

Oct

Vegan baked goods-turn on or turn off???

Well, since you read my blog, my guess is that you, like me, find vegan muffins, cupcakes and pastries a BIG turn on!

Allergies and intolerance to dairy, eggs, etc make vegan goodies a must for lots of us. Others just want to eat healthier.  But, for lots of folks, anything vegan means not delicious and is a turn off.

EVEN after a vegan cupcake won the cupcake wars???  Uh huh.

So lots of vegan bakeries are keeping the vegan on low profile and just touting the deliciousness of their wares.

Read this article for interesting insight into the minds of the folks that find vegan a turn off:

http://online.wsj.com/article/SB10001424052970203388804576617533728150892.html